According to the analysis eMarketer, worldwide spending on mobile advertising will grow to 94 billion dollars by 2018. It may be added that Ericsson predicts by 2019 the increase in the volume of mobile data traffic by 10 times compared with today.
All signs point to the fact that mobile advertising will grow faster than we can imagine and, as with other forms of advertising, it is necessary to develop and improve, to withstand the test of time.